We build CRM and retention systems for e-commerce brands. Email, SMS and automation that turn first-time buyers into loyal, repeat customers.
+213% email revenue for a UK clothing brand · 9× subscriber growth · Klaviyo · Shopify
ABOUT US
Most e-commerce brands spend heavily to win a first order, then leave the second one to chance. Zyali is a CRM and retention consultancy that closes that gap. We connect your email, SMS, store data and customer journey into one system, so every new customer has a clear path to their next purchase, and the one after that. As your growth partners, we focus on the revenue you already have access to: your subscribers, your past buyers and the visitors who nearly bought.
Explore how we help
01 / CRM AUDIT
Find where revenue is leaking.
A clear review of your email, SMS and customer journey. We check every flow, segment and campaign, plus checkout, tracking and the gaps between channels, then hand you a prioritised plan for what to fix first.
You get: a written audit, revenue opportunities ranked by impact, and quick wins you can act on straight away.
02 / PROJECTS
Build what’s
missing.
Focused builds that solve one retention problem well: welcome, abandoned cart and post-purchase flows, SMS launches, behaviour-based segments, sign-up forms that capture paid traffic, and win-back journeys.
You get: live, tested systems in Klaviyo and Shopify, built around your brand.
03 / RETENTION PARTNERSHIP
Keep moving forward.
Ongoing CRM management as your business grows. We run your campaign calendar, test and refine your flows, grow your list and report on what email and SMS really earn, so the channel stays a steady revenue source, not an occasional sales blast.
You get: monthly campaigns and reporting, continuous testing, and a partner who knows your customers.
CASE STUDY / E-COMMERCE
Turning email into a stronger growth channel.
An e-commerce clothing brand needed to convert more customers through its email campaigns and automated journeys.
ZYALI / CLIENT STORY
The challenge
The brand’s emails were reaching customers but not converting them. Email needed to become a consistent, reliable contributor to revenue, not just a sales announcement channel.
A website that lives up to the brand.
A strong social presence was bringing people in, but the website wasn’t delivering the same experience. We helped close the gap between discovering the brand and understanding its offering.
ZYALI / CLIENT STORY
The challenge
The brand had a strong social presence, but its website didn’t match. The offering was unclear, mobile navigation was difficult, and SEO needed attention. The customer journey lost clarity between social discovery and the site.
Let’s discuss your next chapter
THE ZYALI WAY
Everything starts with your business: your goals, your brand and how your customers actually buy. From there, we build connected systems that move people through four stages.
Capture. Turn visitors from social, search and ads into subscribers before they leave.
Convert. Welcome and abandonment journeys that turn interest into a first order.
Retain. Post-purchase, replenishment and loyalty messaging that brings customers back for a second order, and a third.
Measure. Clean tracking and honest reporting, so you know what email and SMS truly earn, not just what the platform claims.